ISO/IEC 27701:2019 is an international standard that provides a framework for establishing, implementing, maintaining, and continuously improving a privacy information management system (PIMS). It is an extension of ISO/IEC 27001 and ISO/IEC 27002, which focus on information security management. Achieving ISO/IEC 27701:2019 certification can enhance an organization's reputation and ensure a systematic approach to managing personal data privacy

• Enhanced Privacy Management: Provides a systematic approach to managing personal data privacy.
• Regulatory Compliance: Helps organizations comply with data protection regulations and enhances stakeholder trust.
• Reputation Management: Demonstrates commitment to privacy and can improve the organization’s reputation.
• Risk Mitigation: Reduces the risk of data breaches and associated financial and legal consequences.

• ISO 27001 Certification: Primarily focuses on establishing, implementing, maintaining, and continually improving an Information Security Management System (ISMS) to protect sensitive information
• ISO 27701 Certification: Specifically extends the principles of ISO 27001 to include privacy management, providing a framework for establishing a Privacy Information Management System (PIMS)
  
  ISO 27701 builds upon the framework established by ISO 27001, meaning organizations often pursue ISO 27001 first before seeking ISO 27701 certification to ensure a strong foundation in information security

• It aligns with regulations: ISO 27701 is designed to help organizations comply with privacy laws such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other data protection regulation. While ISO 27701 supports legal compliance, it does not replace the need for organizations to understand and comply with applicable laws and regulations